Released on: March 18, 2008, 2:48 am

Press Release Author: DEV DAAS/Technoflickers

Industry: Education

Press Release Summary: Building a web site isn\'t something that is really cut and
dry. There\'s a huge variety of products and services that can either help you get
your web site where you want it or simply confuse you.


Press Release Body: Building a web site isn\'t something that is really cut and dry.
There\'s a huge variety of products and services that can either help you get your
web site where you want it or simply confuse you. It\'s also important that you make
the right choices upfront so that you don\'t end up having to restructure your whole
web site because of some problem in your design layout. The level of time investment
necessary for mastery in a lot of these software packages can range from little to a
VERY significant amount. Because of this I feel it\'s important to be lead in the
\"right\" direction to make sure you don\'t spend time in the wrong areas, or learning
some software that might not be all that useful for you later on (*coughs* FrontPage
*coughs*).

Where you should start greatly depends on what you plan on attempting to do, and how
deep you\'re going to dive in. For a moderately professional, clean looking web site
without a lot of automation or intensive animated graphics you can probably get by
with some basic knowledge of html, ability with a good WYSIWYG editor, and an image
editing program. On the other hand, if you\'re someone that\'s looking to build
something that will really wow your audience then you might consider spending some
major time and developing some animation skills with a program like Macromedia
Flash. I personally always spring for what I believe will bring me the greatest
amount of profit with a minimal amount of effort, and because of this I usually end
up spending all of my time diving in deeper with ONLY my WYSIWYG HTML editor, and my
image editor.

What is a \"WYSIWYG\" editor?

A WYSIWYG (What You See Is What You Get) HTML editor is what allows you to get by
with minimal knowledge of HTML. Yes, that means you don\'t have to know EVERYTHING
about HTML to have a decent looking website. When you use a WYSIWYG editor it
interprets what you\'re doing (inserting an image for example) as being a certain
series of HTML tags with attributes, and does it for you... Thus, what you see on
your screen is what you get. Instead of seeing a bunch of HTML code in text format,
you\'ll mostly see what will actually show up in your browser once your web site is
up WHILE you\'re making it. I highly recommend using the latest version of
Dreamweaver -- it is well-known as one of the best HTML editors by general
consensus. Dreamweaver\'s interface is very friendly, has a built in FTP client, and
is specifically built to be flexible enough to suit both the coder and the everyday
amateur webmaster.

Image editing? What do I need that for?

Okay, let\'s be realistic here: If you\'re going to make a professional *appearing*
web site it\'s important that you can make some basic, decent looking graphics.
There\'s a lot of graphics problems that can truly get the job done, but as far as
power and flexibility goes I recommend Adobe Photoshop. Adobe Photoshop definitely
takes some time getting used to, but in the end it\'s VERY rewarding. I\'ve ended up
using my knowledge of Photoshop to make not only graphics for multiple web sites,
but also touched up portraits, made business cards, flyers, and other online
advertisements such as banners. Infect, I\'ve used it for everything except
animation... But it also comes with Adobe Imageready which is very good with
animation. This software is amazing, and if you\'re going to learn ANY image editing
software I recommend you start with Photoshop because of its wide range of
overall... usefulness!

Let\'s get me some sales!

Kick off your new web site you\'ve gotten up from your knowledge of web mastering and
image editing with a few new sales... Sounds like a plan? Well a great way to do
that quickly is with pay-per-click advertising. BUT WAIT! Doesn\'t that cost money?
Well... Yes. But with the tools brought to us by some of the biggest pay-per-click
advertisers out there we should be able to make a good evaluation of how much profit
we\'re going to make without much investment upfront.

The big question behind pay-per-click advertising is whether or not it\'s worth the
cash when you can simply get traffic from regular search engine ranking (otherwise
known as organic traffic). After all, there are plenty of companies out there that
promise to help get you all the traffic you need through optimizing your web site
for organic ranking. The answer to this question is quite simple: profit is profit.
Through conversion tracking tools such as those offered by Yahoo! Search Marketing
and Google Adwords anyone can calculate exactly what their profit is after cost of
PPC advertising is taken out. In my opinion, Google Adwords has the most
user-friendly interface among the PPC advertisers. Google Adword\'s interface makes
it very easy to see which keywords are pulling you in the most sales, and which ones
aren\'t even worth your advertising money.

Let us not forget, however, that in order to make those conversions we\'re going to
be needing a shopping cart! There\'s a lot of diverse software packages out there you
can use, but I\'ve been using Mall's E-Commerce Free shopping cart for a number of
years with great success. The cart\'s server is hosted on their machines so that
means you not only get away with not having to pay for the software itself, but you
get out of having to buy an SSL security ticket too! Nothing\'s a better bargain than
free, eh?

Getting those sales leads you\'ve been building up to BUY!

Once you\'ve scored a few sales it would probably be a good idea to start using some
kind of lead management services. I highly recommend the use of autoresponders for
this purpose. Autoresponders are, essentially, a newsletter sign-up that allows you
to strategically determine what you want to send each lead after a certain allotted
amount of time. For example, let\'s say someone visits your web site and you offer
them a free newsletter. If you were selling an eBook on some very complicated topic,
you might consider sending them only information on the most basic concepts at first
to get them interested. Slowly but surely, you can turn those visitors that might
have left your web site and never have returned into some serious revenue!

As far as autoresponders go, I highly recommend the use of Aweber. Their customer
service is superb (seriously, these guys really know their stuff!) and can be
contacted at any point during the business day via online chat or phone. They also
offer tons of free information, and guides on making the most of their services


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Contact Details: Technoflickers